The biggest surprise for me was definitely the five forces. It was a very interesting lecture and very easy to understand. Porter's five forces were very detail-oriented and well explained. Implementing them would be challenging but one can learn lot from it. However, I found the supply side of the economics of sale kind of confusing. On the other hand, I would like to ask the author what motives him to come up with these great ideas and How did he proved al this theories, in oder words. was he part of more studies besides the ones that he mentioned on the book. Finally, I agree with everything said in this reading and I'd learn a lot from it.
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