WEEK 11 READING REFLECTION

WEEK 11


First of all, I have to say that I cannot believe it's been 11 week since we start this class. Now getting to the end I most say that these week's reading was very interesting specially reading about innovations systems. The fact that smallest companies are not really heard or making much innovations with products or services really surprises me. There was one part of the reading that was not much clear to me, and was the part about where they suggested not have R&D work on different projects at the same time. I wasn't really sure about this discussion and why the author suggested that.  My only question to the author would be if there is more stories about innovation that we can get examples from. Besides that, there was nothing that the author said that I disagree with or did not understand. In addition, i wish the author were more specific about the smaller companies and why they are not marketing as they should be.

THE AMAZON WHISPERER

WEEK 11

Since my idea is a a food product but people will request  the product through the phone or the Internet (product web page where people can order the product).  I would be making my main revenue from the product. Thus, If  I can get enough people requesting the product, I would create my own app where customers can have direct access to the product and I will also get sponsorship and ads revenue. When I pitched my idea, customers recommend me to have an app where they can order the product for their convenience and whenever they want so, the app would make money by getting customers to register to the free app and they just would have to pay a small fee in order to have all the app benefits. Such as, coupons, discounts, rewards etc. Since my product is a fresh dish only target to residents of Gainesville, Fl at least at the beginning stage of the product, I am not able to find a product like this one in amazon because what they have is frozen food from recognized brands. Overall, by having customers to register to a possible app and also, having the product web page. I would get revenue for ads and propaganda.When the products has complete its beginning process, I would be adding new methods in order to be able to make the product as big as possible and even have the access to put it in a national market place.

WEEK 10 READING REFLECTION

WEEK 10

The biggest surprise for me in this reading was the among of risk that you have starting your own business. Also, I did not that pro forma statements were made of projections, it was very interesting reading about that.
None of the reading material was confusing to me at all. However, I found some aspects more interesting than others. On the other hand, one question that I would like to ask to the author is what are some common mistakes entrepreneurs made when they are starting their business. and what are the things entreprenuors should do first for financial planning. Other than that I do not have more questions and either disagree with anything been said in this week's reading material, everything was pretty clear and easy to understand.

GROWING YOUR SOCIAL CAPITAL

This week I had to contact three experts in the field where my product is located. I did some research and I found out there is so many people out there to help you, you just have to do some research and contact them. Bellow is all the information they gave me and how they helped me out with this assignment.

1. Domain Expert: 
Mr. Diego Sardi is my best friend's father. He is a great example for this exercise since he is Ventolini's CEO. Ventolini is a family restaurant that started as an Ice cream company. It is from Cali, Colombia and it has a location in Bogota, Colombia as well. This company started as an ice cream place that it was growing to the point that today is an excellent restaurant which, is all over the city of Cali and it has the same structure as "Chessecakefactory". I called Diego to ask my questions and he was very helpful because ehe is a great business man who saw a business opportunity in a small ice cream place that today is a big successful  chain of restaurants. He also  liked my idea and told me some ideas to start my business.


2. Expert on the Market: 

Mrs. Isabella Vernaza, She is the menu food creative at Ventolini and Diego Sardi wife, they both have made a Ventolini a successful family business.  She is in charge of Ventolini's menu and products. Also, I talked to her over the phone and asked her everything about menus and food products at the restaurant. She was very helpful since she has more than 20 years of experience with making good food products. However, she told me that the pros and cons of this type of business and how she keeps the business successful.


3. Important Supplier: 


Mr. James Termay, he is the sales director at Doña Ramona (Ventolini's bakery) and Ventolini. He is been at that position for the last 25 years. He has enough experience to be interviewed. I'd email him and asked him about sales and how to maintain all their products in such a good standard and how they maintain the restaurant products with the excellent quality that they have. His theories and tips were very helpful and for the most part I was excited to see such a good business being that successful.

In this experience I was lucky to remember my favorite restaurant form back home and lucky enough to well known the owners and have to opportunity to get in contact with them first handed. I have been to every single location they have which is more than 15 restaurants and small locals around the city and also I have been to the fabric where they made all the ice creams, cakes, desserts, and main core food items from the regular menu. This is a family business that I have always admire and loved since I have memory and it is my role model to follow up.

MY SECRET SAUCE!

WEEK 9



1. 

• loyalty: I am a good friend, I care about the people I love and it is a priority to me try my best to make them happy. Life has showed me that friends are literally the family one choose that is why I believe in a good friendship. when I consider someone a friend I try to give my best to that person because I am the kind of person who give it all to something that matters. 
• Passionate: I am very passionate with my dreams, goals, and hobbies. I like to commit one hundred percent to something I care about. I would not be in peace with myself if I do not complete a goal that I have set. 
• Perfectionist: I am a perfectionist, I don't settle for something that I think it's perfect or well done. I like to do thing the best way I can do it. I like everything well organized and prepared. 
• Free: I believe I like to go to new places every chance I get. By traveling I have found peace with myself that anything else can give me that feeling. I love submerging myself in new cultures where I can learn about them, try their food, and experiencing that makes me feel free. 
• Determinate: I am a determinate person, every time that I set a goal I do not stop until I get it and I do my best to try. 

3.  I did interview my four best friends and my little brother, unfortunately one of them did not wanted to be filmed. according to what they said about me and of what I did say about me. I think they know me well, it was a surprise to me that they all say kind of the same things about me, it was also nice to se them saying good things about me because it is not something that we do every day.  I have to admit that even though, this exercise was kind of hard because I am not used to evaluate my qualities, it was still fun to do the challenge. 

2.

Mariana, best friend

Max, Best friend

Marianna, best friend.

Santiago, my little brother. 

WEEK NINE READING REFLECTION

WEEK 9

• I really enjoyed this chapter, it was a relief to me to see and clarify how marketing research is conducted and applied. The entire process of it and how has been developed through the years is interesting.  
• After reading the entire chapter I found out that nothing was confusing or either make not sense to me. Everything was well explained and easy to understand.
• I would ask the author about the marketing process. such as, How would marketers recognize the most important part of the marketing process. Also, if there is an prefer type of consumers more reliable to test than others. 
• I do not disagree with anything said in this chapter. 

Idea Napkin No. 2

1. Who you are. I am full of dreams woman that is trying to find her inner peace by living her life at its fullest  taking one step at a  time. My business idea for this project, as I mentioned before was born out of a hobby. I love to cook, I think is an expression of art in so many ways besides it makes me relax and forget everything that is going on around me.

2. What are you offering to customers? I will be offering to customers two delicious casserole dishes one for meet-lovers and the other one would be for our vegan customers. The meet-lovers casserole would be made from one layer of mash potatoes, one layer of well seasoned ground beef and other layer of lots of cheese. On the other hand, for our vegan customers I would be doing the same procese but instead of meat I would use well seasoned tofu and vegan cheeses. This dish is home made and very fresh since it would be prepared by order. All the ingredients are organic, fresh, and best quality. It is an easy home-made dinner ready to eat.

3. Who are you offering it to? this product would be offered to all my friends, their friends, classmates, professors, and mostly students who do not have time to cook and want something home-made and fresh.

4.Why do they care? they basically care because my main customer target are students and students are always hungry, busy, and looking for home-made food. When I did the interviews to received feedback I did noticed that not only students don't have time to cook, to my surprise non-students such as, Uf staff do not have time to cook every single day either. Today's society lack of time to do this regular activities like cooking so, there is always people who would prefer the convenience that someone cook fresh meals for them.

5. What are your core competences? No one else that I know. Customers are out there waiting for me to satisfied them with my food and make their lives easier. I will be offering customers a home-made fresh casserole since is going to be prepared by request.

I truly believe that these five points all make an achievable business idea. It is reachable for anyone who ask, it would be accesible since is very cheap, and ready to eat.  
Reflexion: In the comments, most people were very excited with my idea, they even suggest to make a second dish for vegan people since they found my product very convenient. As they suggested, I incorporate their feed back on my product and it is ready to make it work.