- I really enjoyed this chapter, it was a relief to me to see and clarify how marketing research is conducted and applied. The entire process of it and how has been developed through the years is interesting.
- After reading the entire chapter I found out that nothing was confusing or either make not sense to me. Everything was well explained and easy to understand.
- I would ask the author about the marketing process. such as, How would marketers recognize the most important part of the marketing process. Also, if there is an prefer type of consumers more reliable to test than others.
- I do not disagree with anything said in this chapter.
Friday, March 11, 2016
WEEK NINE READING REFLECTION
WEEK 9
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